You can buy Chrome Hearts in London at the brand's own Mayfair store, or on the resale market. The store sells current collections at full retail. Authenticated resellers such as GEMLUX are where you find sold-out, older and rare pieces, checked by hand and shipped across the UK.
Buying in store
Chrome Hearts runs its own boutique in Mayfair, central London. Stock varies, and popular pieces sell out quickly. There are no sales and no outlet. If the piece you want is not on the shelf, the store cannot usually order it in.
Good for: current-season clothing and silver, sizing in person, the full retail experience.
Buying on the resale market
Most of what people search for, from older cross patch pieces and Matty Boy items to sold-out hoodies and silver, now trades on the resale market. That is also where the fakes are, so the seller matters as much as the price.
Good for: sold-out and archive pieces, specific sizes, and items never sold in the UK.
Store vs authenticated resale
| Chrome Hearts store | GEMLUX | |
|---|---|---|
| Stock | Current pieces in store | Archive, sold-out and current pieces |
| Authenticity | Direct from the brand | Checked by hand, refund if an independent authenticator disagrees |
| Price | Retail | Market price, can be above or below retail |
| Condition | New | New to pre-owned, graded and photographed as it is |
| Delivery | In store | Insured UK and worldwide delivery, signed for |
How to buy Chrome Hearts safely in the UK
- Ask for close-up photos of the care tag, scroll logo and silver hardware.
- Check the details against our guide to spotting fake Chrome Hearts.
- Be wary of prices far below the market.
- Buy from a seller who offers returns and stands behind authenticity in writing.
Selling Chrome Hearts in London
If you have pieces you no longer wear, we buy and consign Chrome Hearts. Send photos through sell with us for an offer.
Browse authenticated Chrome Hearts at GEMLUX.
FAQ
Is there a Chrome Hearts store in London?
Yes, the brand has its own store in Mayfair. Check the brand's official channels for current opening hours before you visit.
Is Chrome Hearts cheaper in the UK?
Not usually. Retail prices are set by the brand and include UK VAT.
Can I buy Chrome Hearts online in the UK?
Yes, through authenticated resellers. GEMLUX ships insured and signed for across the UK.